Why You Should Care about Keratin Treatments

Let’s face it: Most of our clients are born curly girls. And who doesn’t love big, sexy, natural curls? Wait—you don’t??

Sarah Jessica Parker, the original curly girl.

Sarah Jessica Parker, the original curly girl.

We hear it all the time. “I love curly hair, but not mine.” Or “My curls are too hard to deal with.” Or “This weather makes my hair frizz like crazy.” Ladies, we feel you. This is FLORIDA, after all. Land of endless summer—and nonstop humidity. That’s why we offer keratin treatments, and why they are so popular.

Keratin treatments are NOT Japanese straightening procedures. Chemically restructuring the composition of your hair is yucky: it makes your hair brittle, causes breakage, and grows out real weird. In contrast, keratin coats your hair with natural keratin, therefore smoothing and strengthening each strand from the outside. That also means that it naturally grows out and makes your hair tougher instead of weaker.

SJP now: Bouncin' and behavin'.

SJP recently: Bouncin’ and behavin’.

Truth be told: That also means your hair will not be PIN STRAIGHT. But, girls, that look is so over. You’ll still have the body that we all love from our naturally hair, but your hair will be more manageable, glossy, and will air dry quickly and blow dry in a fraction of the normal time. In other words, your hair—but much smoother, softer, and easier to style!

Use sulfate-free products on your keratin-treated hair, like BLOWTOX'S line Living Proof.

Use sulfate-free products on your keratin-treated hair, like BLOWTOX’S line Living Proof.

BLOWTOX offers different levels of keratin treatments depending on your hair and your needs—some last a few weeks, some a few months. Only marching orders are that you must use sulfate-free styling products (our fave, Living Proof, is sulfate-free, as are practically all quality products these days). To preserve your keratin treatment, avoid salt water, and if you sweat—a lot—regularly, it might wear off a little more quickly. But were you really dunking that gorgeous blowout in the ocean on the regular? Yeah, we didn’t think so 🙂

For your free consultation, call us at 561. 622.1177.